Colors Equal More Direct Mail Opens
Posted on 01/23/2015
Studies have shown that using color on the outside of your direct mail envelope equals higher open rates. In fact, one study found that 69% of people are more likely to open a mail piece with color text and graphics on the front than they are when the envelope is plain.*
Adding color can make a huge difference in your bottom line. Even if your conversion rate remains the same, by doubling the number of people who open your direct mail letter or package, you double the sales from that campaign.
How can you add color to your envelopes?
- Graphics and images
- Color banners
- Company logos
- Patterned backgrounds
- Brightly colored indicia
- Outlines of the state in which they live
These are simple changes that can yield big results. Why not try color on your next envelope and see what a difference it makes for you?
*Leflein Associates Mail Openability Study