Make your next print piece dynamic with a targeted Quick Response (QR) code. These codes are easily scanable by smartphones, eliminating the need for clumsy keystrokes. They direct your audience to a URL of your choosing. QR codes are a great way to funnel customer traffic to a personalized URL (PURL), or to specific area of your website, and track marketing effectiveness. Star Communications can help you maximize your marketing efforts with proper usage of QR codes.